In 1994, the first banner ad was launched and a media revolution was born. What followed has been an extraordinary transformation of ways to connect with, entertain, inform and engage the people we serve, with data and digital technology disrupting every aspect of the advertising, media and marketing ecosystem. Ad formats have exploded. Digital media has overtaken TV. Over-the-top advertising is emerging. Ecommerce and direct-to-consumer are growing exponentially. The agency world is in flux and data, analytics and technology dominate our operations . . . [Click Here to Continue]
